10/26/2012

Apple turns U.K. legal loss into new Samsung attack


A week after Apple lost an appeal at the U.K. High Court, the iPhone and iPad maker of the court's own here.also Requirement to publish a notice to its UK home page stating the court's finding that Samsung did not infringe its patents.
But not in a way that shows any contrition. Instead, Apple used the notice as a new opportunity to make its case against its rival tablets.
On October 18, a U.K. High Court appeals judge ruled that Samsung did not infringe Apple's design patents in the UK, after an earlier ruling by Judge Colin Birss claiming that Samsung tablets were not as "cool" as the iPad.
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As a result, Birss originally ruled that Apple must-run notices on its UK Web site and in a number of U.K. printed publications stating that Samsung did not infringe Apple's patents and therefor did not break the UK law.
The court ruled that the notice must stay on Apple's site for one month.
Apple Applied for a stay on the ruling, which it was granted, but lost the appeal last week.
THUS, Apple changed its duly U.K. home page this morning, adding a small link at the bottom of the page with the title "The Samsung / Apple UK judgment."
In the statement, Apple turned What Apple's lawyer called an "advertisement" for Samsung's win into an opportunity to toot its own horn. In it, Apple quoted Birss' conclusion (PDF) that its products are "cool" and the Samsung Galaxy tablets are less so.
The final two Paragraphs are of the most telling statement.
In them, Apple said that a case found in Germany Regarding the same patent Samsung was "copying" the iPad design. Ditto for the U.S., where Apple was awarded more than $ 1 billion in damages. Comparing the U.K. case to others around the world, Apple concluded, "The Samsung willfully copied Apple's iPad is far more popular."

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