Facebook Reaches 1 Billion User

Facebook has passed a billion of the number of members. This site is also a great turning point, a grand advertising campaign in 13 countries began to celebrate. Advertising on the establishment of this caliber for the first time, the 90-second "What connects us" tagline television commercials chairs, door bells, planes, using elements such as bridges. Facebook is trying to emphasize that it has a function that brings people together.

The organization's creator and CEO Mark Zuckerberg made ​​the following comment about the movie in a blog message: "the first time in our history, a brand that expresses our place in this world have made video. Ihityacımız opening and connecting to believe that what makes us human. This brings us together. This brings meaning to our lives. "

The world's most famous ad agency Wieden + Kennedy, prepared by the campaign's ad film, 21 Grams and Babel Alejandro Gonzales Inarritu directed films rising. However, despite ambitious staff, and large construction budget, Facebook's first advertising film critics took note of the low.